Optimizing Images For Search Engines

Images are valuable, images are relevant and they can bring traffic to
your website. When I say traffic, I mean more visitors to your site.
As a web content writer/designer, you may know what traffic is and how
important it is to have traffic, but someone out there doesn't know
that. The success of a website depends on the optimizations practised
within a website. In this case, images are optimized for SEO Purposes.

HOW TO OPTIMIZE IMAGES FOR SEO PURPOSES?

The first rule of optimizing an image for SEO purposes is to name the
image. Search engines can find an image only if it's named according
to its description. If you have an image of a blue sky, name that
image blue sky. Don't name it image5, even if it's easy to remember,
search engines won't recognize it. The second rule is to write an alt
tag. Just to be safe, the alt tag and the name of the image should
have the same name.

The purpose of optimizing this images is to enable a user to find your
website or web page even if they perform an image search.